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    The future of CBD

    The future of CBD

    Will buying CBD be as normal as buying vitamins in five years time? We’re often asked this question here at Hide & Seek and our answer is YES absolutely!

    Here in the UK, we’re about five years behind our friends in the USA.

    Across the Atlantic, CBD was legalised for use in all 50 States by 2018 although only around 30 licence it for medical use and ten also allow you to enjoy cannabis in its raw form. Today, in the most liberal states -  think California, Florida and Colorado – you see CBD products everywhere!


    A bit about the American and British CBD market

    The American CBD market is currently worth around £16 billion and is expected to reach over £39 billion by 2024 with users expected to grow from 8 million in 2020 to nearly 24 million in four years time! In a recent survey by SingleCare, a third of Americans said they used CBD, 64% for pain relief and inflammation, with 45% of current users increasing their use since the start of the Covid-19 pandemic.

    Here in the UK we have a way to go to catch up with these figures. Currently, our market for CBD products is worth around £300 million (incidently over double the market for Vitamin C according to the Cannabis Industry Journal) with around 4 million users, although the market is predicted to triple in the next five years.


    What is driving the CBD market?

    At Hide & Seek we believe the growth of the sector is fuelled by consumers of all ages searching for something that gives wellness benefits and is completely natural.

    Hide & Seek CBD is what nature gives us. It is derived from the hemp plant, no nasties are added and the psychoactive part, THC, which gives the illegal high in cannabis is extracted. CBD is very safe to ingest with very few, if any, reported side effects according to the World Health Organisation and it is not shown to lead to dependency.

    About two thirds of Americans who’ve tried CBD have reported improvements and their enthusiasm for CBD is encouraging others to try it for themselves fuelled by endorsements from influencers as is starting to happen here in Britain.

    We believe as a fallout from the Covid-19 pandemic in the UK and across the world will create a huge demand for CBD products over the next few years. In the UK, the National Health Service is under pressure as never before, there’s a lack of face to face GP appointments and with a burgeoning mental health crisis with reported long waiting lists for counselling, people will take ownership of their own health needs, researching conditions online and seeking out appropriate health solutions.

    CBD oil and other CBD products are relatively inexpensive and you can find out if they work for you after just a few weeks of taking it which makes them a popular choice.

    At Hide & Seek we’re constantly delighted at the feedback we receive from UK consumers who’ve found us online and started taking our pure oil for conditions as diverse as pain management particularly for arthritis, fibromyalgia, Polymyalgia Rheumetica (PMR) plus more common complaints like insomnia and general anxiety.


    The future of CBD

    As a sector we must invest in research to understand how CBD helps people with all manner of conditions. In tandem, we need to raise awareness of the origin and benefits of CBD reassuring people that is completely safe and not at all like its cousin marujana. It’s crucial that this difference is understood. Trust is a big buzz word in the industry as consumers are unsure about CBD and also have often never heard of the companies that are selling products. This is why here at Hide & Seek we are 100% committed to being as honest and transparent as possible and see it as our mission to educate the British public about the benefits of CBD.

    Harry, our founder, has worked in Origin40 CBD stores here– where Hide & Seek is stocked - and his big take-out is that people are curious. They want to know more. They want to learn about CBD and also they are also intrigued as to what effect it might have on them, their particularly health needs and lifestyle requirements. Ultimately, the Origin 40 shops act as education hubs and are a vital provider of education in this fledgling sector.

    So, our predictions are for a rosy future for the British CBD industry – more adoption, more acceptance and, most importantly, more people receiving health benefits from adding CBD to their lifestyle.

    If we’re anything like America we can look forward to enjoying our CBD in all manner of products in the not too distant future! CBD shot in your morning latte? CBD soap to bathe with? CBD muffin, tea, vitamins? Alcohol infused CBD cocktail? We can’t wait!!



    This blog is intended for informational and educational purposes and contains the opinions of the author based on personal research. This blog is not a substitute for taking specific advice from a healthcare professional for any condition or disease. Any course of treatment for medical, lifestyle or wellbeing purposes should only be done under the direct guidance of a registered physician or regulated healthcare professional where legal.

    This blog is not a substitute for medical advice and is not intended to diagnose or treat any medical condition or disease or to be used in place of physician's advice in any manner. In the UK, hemp CBD products are currently legal to buy without a prescription as a wellness product. The FSA has recommended that pregnant and breastfeeding women and those taking other medication should not take CBD without advice from their doctors.